Owning the name, not renting it

A naming service where the record belongs to the holder instead of a registrar. Ninety seconds of it working, recorded March 1, 2022.

The whole YouTube description is one line, "guess I'm ahead," and a link to a talk making the same argument about domains. The link is below. The argument is simple: you do not own a name you rent by the year from someone who can take it back.